There is no denying that social media marketing has become one of the most effective ways of marketing businesses and brands today. Whether you are a small business, a non-profit organization or an e-commerce store, chances are high that your target audience is already active on one or more social media sites. Indeed, with over 2 billion users worldwide on various social media networks, this is perhaps the best way to reach your primary audience and effectively market your business. However, it’s not always easy to manage different social media accounts and keep track of new followers, likes and other user statistics. This is why using social media marketing tools can be a real game changer for businesses and brands.
With the help of social media marketing tools, businesses can increase their visibility and reach a much broader audience. At the same time, these tools also make it easier for brands to monitor their presence and track how many people see their posts or videos on various social media sites. Thus, by using these & useful free social media marketing tools you can stay ahead of the competition and boost your brand visibility at an affordable price.
1. Hootsuite
Manage all your social media in one place
Price: Limited Free plan. Paid plans start at $49 per month, with a 30-day free trial.
Hootsuite is one of the top social media management tools on the market today. With Hootsuite, you can manage your social media channels from one central dashboard and track your social media analytics. With Hootsuite, you can schedule posts, publish content and monitor conversations on social networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Hootsuite also enables you to track keywords and engage with your followers through the “Engagement Insights” tool. In addition, Hootsuite has “Rules” functionality that enables you to customize your social media activities according to your needs and requirements. Hootsuite is available as a freemium tool for social media management and offers several paid plans for enhanced functionality.
2. Sprout Social
Real people. Real brands. Real connection.
Price: Paid plans start at $89 per user per month with a 30-day free trial
Sprout Social is a powerful social media management tool. It enables you to manage your social media presence on Facebook, Instagram, Twitter, LinkedIn, Google+, and more. With Sprout Social, you can keep track of your social media activities and manage them from one dashboard. Sprout Social also enables you to publish content, engage with your followers, and track your social media analytics. In addition, Sprout Social has a “Response Tracker” tool that enables you to respond to your customers and engage with them on social media. Sprout Social also has an “Audit” functionality that enables you to assess your social media presence. Sprout Social is available in two plans: a paid plan and a freemium plan.
3. Agora Pulse
Social media management simplified
Price: Free. Paid plans start at $99 per month.
As one of the top social media marketing tools for enterprises, Agora Pulse is a social media management platform that is designed to help you scale your social media activities and even collaborate with your customers and prospects. With Agora Pulse, you can use a visual publishing approach to create and share content, collaborate and co-create social media posts with your team members, and more. You can also measure the effectiveness of your social media activities, track your brand mentions and messages, and keep track of your social media team members. Agora Pulse also comes with a robust customer relationship management system that allows you to collaborate with your customers in a social manner and track their interactions with the brand. You can use a free two-week trial to see if Agora Pulse is the right social media marketing tool for your business needs.
4. eClincher
Best in class social media management tool
Price: Plans start at $59 per month with a 14-day free trial
Another excellent social media marketing tool for enterprises, eClincher is used by brands and businesses of all types and sizes. From scheduling and publishing your social media posts to setting up your team members, adding social media content, tracking your brand mentions and messages, and more, eClincher makes social media marketing easier than ever before. You can use eClincher to manage your various social media networks, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. You can also use eClincher’s robust analytics and insights to keep track of your social media activities and make more effective decisions. One of the best features of eClincher is that you can use it to connect your social media accounts and collaborate with your team members and customers/prospects in a real-time manner.
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Simple & cost-effective social media management tool for teams and agencies
Price: Plans start at $30 per month with a 14-day free trial
If you are looking for a social media management solution that allows you to scale your social media activities and manage multiple networks at a time, then Social Pilot might be the right social media marketing tool for you. Whether you are looking to manage your social media accounts or collaborate with your team members, customers and prospects, Social Pilot is a robust social media management solution with all the necessary features. With Social Pilot, you can use one platform to schedule, publish and track your social media posts on various networks, track your brand mentions and messages, collaborate with your team members and customers, and more. You can also use Social Pilot for team collaboration, enabling real-time social media messages and discussions among different team members.
6. Brighttalk
Price: Plans start at $19 per month with a 14-day free trial
Brighttalk is a social media management tool that enables you to manage your social media campaigns from one dashboard. With Brighttalk, you can schedule posts, publish content, and track your social media analytics. In addition, you can also engage with your followers through the “Engagement Insights” functionality and track your social media activities. Brighttalk also has “Audience Builder” functionality that lets you create and engage with your target audience. Brighttalk is available in a freemium plan and has several paid plans for enhanced functionality.
7. Buffer
The platform for successful social media management
Price: Forever free plan. Paid plans start at $6 per month per channel with a 14-day free trial.
Buffer is a robust social media management tool that also enables you to schedule posts and track your social media analytics. With Buffer, you can easily schedule your posts to your various social media accounts. Buffer also has an “Audience Builder” functionality that lets you create and engage with your target audience. In addition, you can track your social media analytics with Buffer and keep track of your posts and social media activities. Buffer is available in a freemium plan and offers several paid plans for enhanced functionality.